Serve the City is a NGO that is active in more than 70 cities around the world and that connects volunteers with local associations. It started in 2005 and over the years, the logo evolved without much unity among cities.

The challenge for us was to create a new logo that would be adopted by all the cities. For that, we studied all the versions of the logo that existed and worked on something that would be easy to associate with previous logos, while still being new, and that would be easily customizable by each city or country.

We succeeded in that goal as more and more cities are adopting the new logo and standards for website, stationaries and other publications.